Privacy Policy

Motorize Privacy Policy

COMMITMENT TO PRIVACY – WHAT THIS POLICY COVERS

Motorize is committed to maintaining the privacy of personal information we collect. This privacy statement explains how Motorize collects and uses the personal information we obtain in the course of providing services to our customers.

Motorize provides technology solutions and services to enable auto dealers it partners with ("Auto Dealers") to offer you, the consumer, the ability to access, lease, purchase and seek financing for new and used cars through the Motorize.com website and through Auto Dealer websites powered by Motorize (the "Motorize Service"). Motorize collects and receives information from consumers who use the Motorize Service, including both personal information and non-personally identifiable data. Personal information is information that you provide to us that personally identifies you, such as name, street address and email address. Non-personally identifiable data includes anonymous data collected or received by Motorize when you interact with the Motorize Service, such as IP address, date and time of visit, pages visited and content viewed.

INFORMATION WE COLLECT AND HOW WE USE IT

Personal Information

While you are not required to register or provide any personal information in order to access information posted on Motorize's corporate website, to use the features offered through the Motorize Service, you will need to register with Motorize. When you register with Motorize, we will collect personal information that you supply to us. Registering with Motorize is completely optional. By registering with Motorize you gain access to enhanced features, including Motorize's "My Garage" tool. If you register with Motorize, you will be asked to provide Motorize with personally identifiable information, including name and email address. When you register and sign-in to the Motorize Service, you are not anonymous to us. Motorize may combine information that we have about you with information we obtain from business partners and other companies.

As a registered user of the Motorize Service, we may use the personal information you provide to contact you regarding (i) specific vehicles you have expressed an interest in (e.g., you have added them to your garage using the "My Garage" tool or clicked on the "Buy Now" button for a specific vehicle), and/or (ii) finance and insurance products or services that you have expressed an interest in, in connection with a vehicle lease or purchase. Similarly, as a registered user of the Motorize Service, if you express an interest in a vehicle being sold and/or leased by an Auto Dealer, we will share your registration information, including your email address, with the Auto Dealer who is selling/leasing the vehicle so that the Auto Dealer can contact you to discuss and/or confirm your interest in the vehicle and, if applicable, related finance and insurance products. Once you have expressed an interest in a specific vehicle and we share your registration information with the Auto Dealer that owns that vehicle, as explained above, you will not be anonymous to that Auto Dealer. Any use by an Auto Dealer of your registration information shall be subject to the Auto Dealer's privacy policy. Please see INFORMATION COLLECTED BY AUTO DEALERS AND AUTO DEALER PARTNERS below.

In addition to the foregoing, should you decide to take advantage of auto financing services offered through the Motorize Service, any personal information that you submit on the credit application page(s) ("Credit Information") will be submitted to the Auto Dealer from whom you are seeking financing and the Auto Dealer's third party credit and finance approval partners ("Auto Dealer Partners") and shall be subject to such Auto Dealer's and Auto Dealer Partner's privacy policies. Motorize does not collect or use any such Credit Information. Please see INFORMATION COLLECTED BY AUTO DEALERS AND AUTO DEALER PARTNERS below.

Non-Personally Identifiable Information

Motorize may use cookies, web beacons and similar technologies in combination with your information to enhance and personalize your experience when using the Motorize Service, including to operate and improve offerings offered via the Motorize Service; to remember your preferences and registration information; to present and help measure and research the effectiveness of offerings provided via the Motorize Service, advertisements, and e-mail communications (by determining which e-mails you open and act upon); and to customize the content and advertisements provided to you through the Motorize Service.

Cookies are small text files containing unique identification numbers that are transferred from a web site to the hard drive of your computer so that the site administrator may identify your computer and passively track its activities on the web site. This unique number identifies your web browser to our computer system. A cookie will not allow a web site to learn any personally identifiable information (such as your name and address) that you have not otherwise disclosed. Cookies allow us to automatically remember your computer's web browser when you use the Motorize Service. For example, if you save a particular vehicle using Motorize's "My Garage" tool, Motorize cookies help recall your specific vehicle and other personalized information on subsequent visits. Hence, this simplifies the process of delivering relevant content and eases site navigation by providing and saving your preferences and login information as well as providing personalized functionality. The use of cookies is an industry standard and they are currently used on most web sites. It is possible to adjust your web browser preferences to alert you when a cookie is sent to your hard drive, or to refuse cookies altogether. While we do not require you to use cookies, keep in mind that certain sites and services will not function properly if you set your browser to refuse all cookies. For more information on cookies, please visit www.allaboutcookies.org.

Web Beacons, also known as clear GIFs or single-pixel GIFs, are small image files that we may place on web pages and within certain email communication. Working in conjunction with cookies, web beacons allow us to accurately count the number of unique users who have visited a specific page and the number of times those pages are displayed. We can also use web beacons to let us know how many people opened certain types of email communication. This information is only collected in aggregate form and will not be linked to your personally identifiable information. Keep in mind that any image file on a web page can act as a web beacon. Additionally, third-party advertisers may use web beacons in their advertisements.

Without cookies and web beacons, it would be difficult for us to know which services have a larger audience than others, or to offer you all the services and functionality that we do. Tracking audience size helps us to better understand when to launch new services and enhance the current offerings.

When you use the Motorize Service, Motorize automatically receives and records information on our server logs from your browser, including IP address, Motorize cookie information, date/time of visit, pages and information on your interaction with the website, including how often you use the services offered on the website, content viewed and time spent viewing such content, and information on searches you perform and how you use the results of those searches. All browser activity reporting is done anonymously.

Motorize reserves the right to share aggregated site statistics with partner companies. In addition, third parties may collect information about you and your use of the Motorize Service through the use of cookies, web beacons and other similar technologies. For example, we may work with companies that collect statistical information regarding usage of the Motorize Service and provide related analytical services. We may also work with third-party advertising companies that use cookies and web beacons to serve advertisements when you come to Motorize.com (and Auto Dealer sites powered by Motorize) and to generate statistics and metrics related to the delivery of such advertisements. We also may work with third-party advertising networks that use cookies, web beacons and other technologies to collect non-personally identifiable information about your visits to and interactions with the Motorize Service and other websites in order to provide targeted advertisements to you across their networks of websites (which may or may not include Motorize.com). These third parties also may use this information for determining or predicting the characteristics and preferences of their respective advertising audiences, for measuring the effectiveness of their advertising and for other purposes. The use of cookies, web beacons, or similar technologies by ad network providers is subject to their own privacy policies, not Motorize's. Please contact them directly for information about their privacy practices. In addition, the Network Advertising Initiative and Digital Advertising Alliance each offer useful information about ad networks, including information about how to opt-out of their information collection.

Use and Disclosure

Motorize uses information it receives and collects to operate and improve its website and the services offered by Motorize; to personalize the content provided to you through the Motorize Service; to communicate with and respond to your inquiries, to conduct research about your use of the services offered by Motorize; to fulfill your requests for products and services; to help offer you other products, services or other offerings that may be of interest to you; and to provide anonymous internal and external reporting.

If you register with Motorize and provide us with personal information including your email address, we will not use your email address to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We may, however, use your email address without further consent for non-marketing, transactional or administrative purposes, such as contacting you regarding specific vehicles, and/or related insurance and finance product or services, which you have expressed an interest in when using the Motorize Service, notifying you of important changes to the Motorize Service or for customer service purposes. If you register to use the Motorize Service on an Auto Dealer website powered by Motorize, we will share your registration information, including your email address, with the Auto Dealer. Please see INFORMATION COLLECTED BY AUTO DEALERS AND AUTO DEALER PARTNERS below.

Motorize will not rent, sell or share information about you with other people or non-affiliated companies, except: (i) to provide the Motorize Service; (ii) when we have your permission; or (iii) under the following circumstances:

  • We will provide your information to trusted partners who work on behalf of or with Motorize under confidentiality agreements. These companies may use your personal information to help Motorize fulfill a transaction you requested or communicate with you about offers from Motorize and our marketing partners. However, unless you have granted permission, these companies do not have any independent right to share this information for other purposes.
  • We work with third party vendors, partners, advertisers, and other service and content providers. In order to bring you the Motorize Service and to target content, we may share information about you with them, including statistical and demographic data about our users and their use of our services. We will not authorize these third party providers to share your information other than as necessary to provide the services and to enhance user experience through targeting of content.
  • As a registered user of the Motorize Service, when you express an interest in a specific vehicle (e.g., add a vehicle to your garage using the "My Garage" tool or click on the "Buy Now" button for a specific vehicle), we will share your registration information with the Auto Dealer that owns the vehicle that you've expressed an interest in.
  • We work with Auto Dealer Partners who provide credit and finance approval services to Auto Dealers. If you are seeking financing and request pre-approval or submit a credit application, we will share Credit Information you submit with the Auto Dealer Partners. Any Credit Information submitted to Auto Dealer Partners shall be subject to the Auto Dealer Partners' privacy policy.
  • If Motorize, or part(s) of Motorize, is acquired or merged with another company we will transfer information about you to the acquiring company.
  • Finally, Motorize may share information on individuals it deems necessary to comply with a subpoena or court order, to establish or exercise our legal rights or defend against legal claims, or to cooperate with government and law enforcement officials.

INFORMATION COLLECTED BY AUTO DEALERS AND AUTO DEALER PARTNERS

If you register to use the Motorize Service on the Motorize.com website and express an interest in a specific vehicle and/or related finance and insurance products or services (e.g., add a vehicle to your garage using the "My Garage" tool or click on the "Buy Now" button for a specific vehicle), or if you register to use the Motorize Service on an Auto Dealer website powered by Motorize, we will share your registration information, including your email address, with the Auto Dealer. The Auto Dealer may use your email address to contact you regarding your registration and/or use of the Motorize Service, including discussing or confirming your interest in certain vehicles and/or related finance and insurance products or services, responding to your requests for financing, test drives or other informational requests. Any use of your email address by the Auto Dealer shall be subject to the Auto Dealer's privacy policy. Please review the Auto Dealer's privacy policy for information on how they use your information and how to opt-out of receiving any further email communication.

If you express an interest in a specific vehicle offered through the Motorize Service (e.g., add a vehicle to your garage using the "My Garage" tool or click on the "Buy Now" button for a specific vehicle), your registration information along with the fact that you've expressed an interest in that vehicle, and any other information you submit in connection with your interest about that vehicle (e.g., preferences about vehicle options, finance and insurance products and services, etc.), will be submitted to the Auto Dealer that owns that vehicle. In addition, if you take advantage of auto financing services offered through the Motorize Service, and request pre-approval or submit a credit application, your Credit Information will be submitted to the Auto Dealer from whom you are seeking financing and the Auto Dealer Partner whom the Auto Dealer works with to evaluate credit-worthiness. Information you submit in connection with financing pre-approval or a credit application shall be subject to such Auto Dealer's, and Auto Dealer Partner's, privacy policies. Credit Information may include: name, address, date of birth, social security number, residence type, monthly mortgage/rent, income level, employer's name and employer's address. Motorize does not collect or use any such Credit Information.

Auto Dealers and Auto Dealer Partners use Credit Information to evaluate your application (including, but not limited to, requesting a credit report), locate a lender, provide you with high quality service, deter fraud and, with your consent, inform you of offers for other services that may be offered by the Auto Dealer or by third parties. Auto Dealers may also use this information to confirm your identity if you call them to inquire about your account.

Auto Dealers and Auto Dealer Partners have their own privacy policies that can be viewed by clicking on the privacy links on the pages where Credit Information is collected. Since we do not have direct control over the policies or practices of Auto Dealers and Auto Dealer Partners, we are not responsible for their privacy practices. We recommend and encourage that you always review the privacy policies of Auto Dealers and Auto Dealer Partners before you provide any personal information or complete any transaction with such parties.

ACCESS TO AND CHOICES ABOUT YOUR PERSONAL INFORMATION

Motorize provides you with access to your account registration information and the ability to edit this information at the Profile section of your "My Garage" page. If, upon registration with Motorize, you opted-in to receive marketing messages by email from Motorize and you no longer wish to receive marketing messages, you can unsubscribe at any time by using the unsubscribe link provided in the email you received. Changing your email preferences will not affect communications that are directly related to your registration with Motorize, or the fulfillment of a specific transaction you have requested (for example, an important notice about the Motorize Service, or an acknowledgement of a service request or order). In addition, if you provided us with personal information by registering with Motorize and would like to terminate your account and have your personal information removed from our database completely; please contact us at privacy@motorize.com with your request. Once we receive your request, we will take prompt action to delete your personal information from our database. Please note that in order for us to act on your request, we will need you to provide your email address or other previously provided personal information in order to identify you for purposes of completing the data deletion.

If you submit personal information to an Auto Dealer or an Auto Dealer Partner to take advantage of an offer or request information, or you provide information while using the Motorize Service to an Auto Dealer or Auto Dealer Partner via direct communication with the Auto Dealer or Auto Dealer Partner, and you would like to opt-out of receiving email messages or have your information changed or removed, you should refer to the Auto Dealer and/or Auto Dealer Partner's privacy policy for guidance on opting-out and otherwise changing or removing your information.

SECURITY

Consistent with industry standards and applicable law, Motorize has established reasonable safeguards to help prevent unauthorized access to, disclosure, alteration or misuse of your information, but cannot guarantee that your data will never be disclosed in a manner inconsistent with this Privacy Policy (for example, as a result of unauthorized acts by third parties that violate applicable law or Motorize's policies). All data stored on Motorize's servers is treated as confidential. Our employees are aware of the confidential nature of such data and have limited access to it.

Data Retention

The amount of time that we retain data we collect on our systems varies in length based on the type of data collected, but is only retained by us so long as necessary to carry out the purposes described in this privacy policy. Specifically, we retain data as follows:

Personal Information

  • We retain account information obtained from vendors and business partners we work with no longer than is necessary to carry out the purposes described in this privacy policy, but reserve the right to delete such information at our convenience.
  • Any personal information voluntarily provided to us via email communication or through our corporate website is maintained no longer than necessary to carry out the purposes described in this privacy policy.

Non-Personally Identifiable Information

  • We retain click-stream data (such as IP address, date/time of visit, browser type, web pages visited, etc.) no longer than is necessary to carry out the purposes described in this privacy policy and, in any case, at the latest, for up to two (2) years. After two (2) years, information may be stored in aggregate for statistical and analysis purposes or is deleted.
  • We retain behavioral segment data for periods as short as thirty (30) days, but may retain some behavioral segment data for a longer period if necessary to carry out the purposes described in this privacy policy, and in any case, at the latest, for up to two (2) years. After two (2) years, information may be stored in aggregate for statistical analysis purposes or is deleted.
  • We retain demographic data for periods as short as thirty (30) days, but may retain some demographic data for a longer period if necessary to carry out the purposes described in this privacy policy, and in any case, at the latest, for periods of five (5). After five (5) years, information may be stored in aggregate for statistical analysis purposes or is deleted.

CHILDREN'S PRIVACY

Motorize does not knowingly or intentionally collect information about children, nor is the Motorize Service intended for children. Users who choose to register are not required to provide information regarding their age. If you believe your child has provided Motorize with personal information, or registered with the Motorize Service, and you would like to have the data removed, please contact us.

HOW TO CONTACT US

If you have any questions or concerns about Motorize's Privacy Policy or its implementation, you may contact us at this email address: info@motorize.com, or you can send correspondence to the following address:

Privacy
Motorize, LLC
328 Main St
Reisterstown, MD 21136

CHANGES TO THIS PRIVACY POLICY AND ADDITIONAL INFORMATION

Motorize may update this Privacy Policy from time to time, and so you should review this policy periodically. If there are significant changes to Motorize's information practices, you will be provided with appropriate online notice. You may be provided other privacy-related information in connection with your use of offerings from the Service, as well as for special features and services not described in this Policy that may be introduced in the future.

Last Updated: February 21, 2013